Custom AI-Powered Lead Generation Engine Built for Your Business

YBOS builds custom AI-powered lead generation systems for B2B businesses, combining a 4M+ verified prospect database with automated outreach and multichannel campaigns. We run all of it on data we own instead of rented lists, so cost per lead falls as volume grows rather than resetting every campaign.

Our AI scores prospects by fit, prioritizes outreach, and personalizes follow-up messages, so your team focuses on closing, not sorting.

YBOS is co-founded by Nathan Garcia and Luke Kirkby, who each bring more than a decade of experience in B2B lead generation and growth systems.

ยท

See how the engine works

Why YBOS

Most agencies rent contact lists, so the cost of every lead climbs with every campaign. YBOS runs on its own database of 4M+ verified business records, which means no per-contact rental fees stacking up. Cost per lead falls as we reuse and grow that database, instead of resetting every time you run a new campaign. That's the core reason a custom YBOS system gets cheaper to run over time, while a rented-list approach doesn't.

This lines up with what Gartner's research on how businesses buy shows: the rented-list, generic-sequence approach works less and less well as buyers do their own research before talking to sales. In fact, Gartner research shows B2B buyers now spend only 17% of their purchase journey in direct interactions with sales reps, with 80% of supplier-buyer interactions projected to occur in digital channels.

Our outbound follows the same principles as LinkedIn's B2B outbound research: multiple channels, sequenced messages, and targeting based on buyer intent instead of cold blasting everyone. Multichannel campaigns are measurably more efficient too: Sopro's State of Prospecting 2025 research found multichannel campaigns achieve a 31% lower average cost per lead than single-channel outreach. Generic outreach also backfires: a 2025 Gartner survey found 73% of B2B buyers actively avoid suppliers who send irrelevant outreach, which is why YBOS personalizes every follow-up instead of blasting the same message to a rented list.

One engine, five ways in.

Every part of a YBOS build has its own page. Start wherever your pipeline needs it most.

  • Custom Solutions: a YBOS build engineered from scratch around your offer, backed by an owned database of 4M+ records instead of a rented list.
  • Automations: intake, database matching, multichannel outreach, AI-driven follow-up and reporting tied back to booked meetings.
  • How It Works: a fixed five-step process, with most builds going live in 2 to 4 weeks.
  • Pipeline Audit: what it costs and when it pays back, with enough detail to self-qualify on budget before a call.
  • About YBOS: why enterprise businesses choose YBOS, plus the founders behind the build.
  • Growth Engine: a free, automated audit of your website's SEO, conversion, Google Business Profile and ad account health, with a graded report in under a minute.

How a YBOS system compares

  • Owned 4M+ database vs. rented lists, so cost per lead falls over time instead of resetting.
  • Automated follow-up workflows vs. manual outreach, so no lead stalls in the handoff.
  • Multichannel campaigns vs. email-only, so you reach buyers where they actually respond.

Enterprise Demand Generation: How YBOS Scales for Large Teams

Enterprise means longer sales cycles, more stakeholders in each deal, and higher deal value. That's the kind of sale where one missed follow-up or one wrong contact costs real money. A YBOS system is built for it: a proper intake, outreach across channels, and AI-driven follow-up that keeps long deals moving without someone tracking every thread by hand. Growth Engine automates follow-up at scale, so a large buying committee gets the same consistent touchpoints as a small deal. The system scales with your pipeline rather than capping out at a license tier, and reporting ties every touchpoint back to a booked meeting so large teams can see exactly what's working.

How YBOS Works

  1. Audit: we map your ICP, offer, and sales process to find where your pipeline is leaking.
  2. Prospect list build: we match your ICP against our owned 4M+ record database.
  3. Automated outreach setup: we configure multichannel outreach and AI-driven follow-up workflows.
  4. Monitoring & optimization: we test against real prospects, then optimize on what the numbers show.
  5. Reporting: every touchpoint ties back to a booked meeting, and results get reported back to you.

See the full process on the How It Works page

Pipeline Audit: What We Check

A Pipeline Audit is a paid diagnostic that shows exactly where your B2B pipeline is leaking and what to fix first. It covers:

  • Current lead sources and quality
  • Sales cycle length and bottlenecks
  • Follow-up cadence and response rates
  • Competitor outreach tactics
  • CRM data hygiene
  • Conversion rate by channel

Visit the Pipeline Audit page for the full breakdown.

What industries does YBOS serve?

We build a new system for each client instead of reusing one template, so it works across industries. A setup built for a software company can be pointed at commercial real estate or staffing without starting over.

Industries YBOS serves

  • Enterprise B2B Software
  • Commercial Real Estate
  • Financial Advisory & Wealth
  • Staffing & Recruitment
  • Logistics & Supply Chain
  • Cybersecurity Services
  • SaaS & Digital Infrastructure
  • Medical Equipment & Health Tech
  • Legal & Advisory Firms
  • Manufacturing & Industrial
  • Corporate Training & EdTech
  • Renewable Energy & Solar
  • Management Consulting
  • Commercial Construction
  • Automotive Fleet Management
  • Insurance Underwriting
  • E-Commerce & Wholesale B2B
  • Franchise Development
  • Youth Placement & Non-Profit
  • Hospitality & Venue Groups

What is Growth Engine?

Growth Engine is a diagnostic platform YBOS built and runs itself. We use it two ways: as a free lead-in tool anyone can run on their own site, and inside paid engagements where the same scan feeds the work we do. The problem it solves is simple: most businesses don't know which part of their public presence is actually costing them enquiries. Growth Engine checks it for them. What's included is an automated scan across SEO, conversion, Google Business Profile and ad account health. Why it matters is that you can't fix what you haven't measured, and most audits stop at one of those areas instead of all four.

What does it check?

  • SEO & findability: whether search engines can actually find and understand your pages.
  • Conversion & user experience: friction points quietly costing you enquiries.
  • Google Business Profile: whether your local presence is complete and showing up.
  • Ad account health: wasted spend or missing tracking.

How does it work?

  1. Enter your website and email.
  2. We run a full automated scan, results in under a minute for a basic check, longer for deeper tiers.
  3. Get a clear, graded report showing what's costing you business.
  4. No obligation, talk to us only if you want help fixing what we find.

How does Growth Engine relate to a YBOS engagement?

Growth Engine is the diagnostic step. Most agencies pitch on assumptions, YBOS pitches on a real audit of a business's own public presence first. If the audit surfaces something worth fixing, the next step is a Pipeline Audit or a full Custom Solutions build. If it doesn't, you walk away with a free report and nothing changes hands.

Get my free Growth Snapshot

Frequently asked questions

What is a custom lead generation system?

Most B2B teams use a generic platform: a rented contact list, a templated sequence, and someone manually following up when a lead goes quiet. It works fine at first, then volume goes up and so does the cost of every lead. A YBOS build starts with your ideal customer, your offer, and how your sales process actually works, not a platform's default settings. That means a profile for your business, a proper intake, and outreach matched against our own database of 4M+ records instead of a rented list. Targeting, outreach, follow-up, and reporting all run through one system, so leads get followed up on without someone chasing them by hand.

How does YBOS differ from template platforms?

Template platforms treat every business the same way. The leads that come out are generic, follow-up is manual, and the data is rented, so you pay for it again on the next campaign. A YBOS system is built from scratch for your business and runs on data you own.

What industries does YBOS serve?

We build a new system for each client instead of reusing one template, so it works across industries. A setup built for a software company can be pointed at commercial real estate or staffing without starting over.

How long does it take to build a custom system?

Custom work has a reputation for dragging on with no clear end point. YBOS runs a five-step process instead: map out your ideal customer and sales process, complete a short intake, build the system, test it on real prospects from our 4M+ record database, then launch. Most builds go live in 2 to 4 weeks depending on how complex the workflows and CRM setup are.

What results can you expect?

No borrowed case studies. No round numbers pulled out of thin air. Here's what's real right now: recent YBOS builds include Maru Care Solutions and RST Consulting. WorkVentures is a live cold email campaign for youth employment placements across NSW. Each one is a real engagement with a real system behind it.

What does it cost, and when does it pay back?

Most agencies charge per contact on rented data, so your cost per lead changes on every campaign and it's hard to see where the money goes. A YBOS system runs on data we own, so there's no rental fee stacking up on every send. That's what brings cost per lead down as volume grows, instead of resetting every month. Exact pricing depends on how complex the workflows are, what integrations you need, and volume, so we confirm it on a call rather than posting it here. Most builds go live in 2 to 4 weeks, with outreach starting shortly after.

How does the 4M+ record database give you a cost advantage?

Most agencies rent contact data, so every campaign comes with a per-contact cost that never goes away. YGOB is our own database, with 4M+ verified records including LinkedIn URLs, cleaned before they ever go into our system. Owning the list instead of renting it is the real reason our outbound works out cheaper over time. It's also why we run paid ads for clients instead of relying on them ourselves.

How does YBOS integrate with our existing CRM?

YBOS is built on GoHighLevel, and most of the automation runs through there and Make. If you're already using a different CRM, we scope integration options during the intake process rather than assuming a one-size-fits-all setup.

How long does a Pipeline Audit take?

Timelines are confirmed when you book, since it depends on how much access and information we're working from. It's designed to be a fast, low-commitment first step rather than a long engagement.

What's the difference between lead generation and demand generation?

Lead generation is about finding and capturing contact information from potential buyers. Demand generation is the broader effort of building awareness and interest before someone's ready to hand over their details. YBOS handles both by combining owned prospect data with automated outreach and follow-up, so the two work together instead of as separate efforts.

What industries does YBOS work with?

YBOS builds a new system for each client rather than reusing one template, so it works across industries including enterprise software, commercial real estate, financial advisory, staffing, logistics, and more. See the full list on our homepage under 'Industries YBOS serves.'

How long does it take to see results from outbound automation?

Most systems go live in 2 to 4 weeks, with outbound starting shortly after launch. How quickly you see qualified leads depends on your industry, offer, and sales cycle length, which we confirm during the intake process.